Salesforce Marketing Cloud is marketing automation software, which helps businesses improve the efficiency
of their marketing activities. And it does so providing:
>> 27% increase in the lead volume
>> 30% increase in lead conversion
>> 25% increase in marketing ROI
>> Having gained experience with Salesforce Marketing Cloud, we’re
able to deliver a set of related services from consulting to support aimed to help your business benefit from
using the software.
Capturing and processing data with Audience Studio
Data Segmentation
We choose to introduce Audience Studio first as it’s a hub of marketing data
that will be further leveraged by other marketing tools. It captures and stores data from all customer
touchpoints (e.g., emails, live chat, phone calls, social media) giving your marketing team insights into
the audience.
Gathering insights about customer communication with Interaction Studio
Customer Interaction
Interaction Studio serves to capture every customer interaction with your brand
across all touchpoints in real time. Its power is in delivering the data right when it can be used to the
best advantage.
Reaching new audiences with Data Studio
Data Partnerships
Salesforce offers Data Studio – a data-sharing solution that creates a safe
environment for data owners and purchasers to connect directly and exchange the information. Basically, Data
Studio is a marketplace of second-party data.
Advancing your marketing solutions with Google Marketing Platform
Analytics 360
By integrating Google Analytics 360 and Salesforce Marketing Cloud, you start
using web analytics data for your marketing goals and gain full visibility into how your marketing moves
impact customer engagement.
